Tech-Inno Health participated in the National Beverage Standardization Technical Committee

Tech-Inno Health participated in the National Beverage Standardization Technical Committee

The current situation of the beverage industry is characterized by diversification, innovation and personalization. As consumers' demands for health, flavor and function become increasingly abundant, various new products have emerged in the beverage market. In addition to traditional carbonated beverages, fruit juice drinks, tea drinks, coffee drinks, etc., there are also a variety of new categories such as herbal beverages, plant protein beverages, functional beverages and so on.

In this context, the convening of the National Technical Committee for Standardization of Beverages is of great significance. Standardization not only helps to regulate the market order and ensure product quality, but also promotes technological innovation and product upgrading within the industry. Participating in the standardization work with enterprises aims to gather the industry's strength and jointly review the standards that are both scientific and practical, so as to enhance the competitiveness and influence of the whole industry.

Enterprises are the main body of the market, with direct perception of consumer demand and rapid response capability. Through the participation of enterprises, the committee can more accurately grasp the market dynamics and formulate standards that are more in line with practical needs. At the same time, the participation of enterprises also helps to enhance the overall innovation ability and technical level of the industry, and promote the technological progress and product upgrading of the beverage industry.

In this meeting, experts and enterprise representatives from the beverage industry gathered together, Wahaha, Coca-Cola, Nestle, Nongfusanquan, Uni, Yili, Danone, Jianlibao, Townsend Pei Jian and other well-known enterprises to participate in this review meeting. The conference began with an in-depth summary of the past year's work, looking ahead to the work plan for 2024, and revising the committee's charter and operating rules. At the same time, the participants worked together to finalize the National Standard for Quality Requirements of Solid Beverages.

In the current beverage industry, health and nature have become the key factors for consumers to choose beverages, which drives the application of herbal ingredients in beverage manufacturing. From traditional herbal tea and herbal tea to modern functional beverages, the application scope of herbal raw materials is expanding, and the market demand for such beverages continues to grow. As a service provider with many years of experience in the production of Chinese medicine formula particles, plant extracts, health products and functional foods, Tech-Inno Health has been exploring and experimenting in the beverage industry, and is committed to providing consumers with healthy, natural and diverse herbal beverages.

How Herbal Raw Material Innovation Technology Helps Beverage Development

In the theme report session, TCM representatives from food enterprises conducted in-depth discussions on various major issues in the beverage field. Sun Zhenjiao, CTO of Tech-Inno Health, shared new ideas and directions on "how innovative technology of herbal raw materials can help beverage development", as well as Tech-Inno Health's research results and experience in the field of herbs.

01With the popularization of the concept of health, the beverage industry is showing a trend of health and diversification, and consumers' demand for beverages has gradually shifted from purely delicious to healthy, nutritious and functional. Herbal beverages are favored by more and more consumers because of their natural, healthy and additive-free features. Under the background of health, herbal beverages based on the concept of "medicine and food together" are expected to evolve and rise.

02 The future development trend of herbal beverages: Herbal beverages will develop in the direction of health, functionality, emotion and scenario, bringing more diversified and personalized choices for consumers. We need to keep up with the market trend, constantly innovate and improve our products to meet consumers' growing health needs and pursuit of life quality.

03 Key Points of Herbal Beverage Innovation:The report emphasizes the innovative technological practices of Tech-Inno Health's R&D team in the production process. By adopting advanced extraction technology and processing methods, Tech-Inno is able to maximally retain the active ingredients, color and flavor of herbal raw materials, while ensuring the safety and stability of the products.

The convening of the National Technical Committee for Beverage Standardization not only provides a platform for the development and improvement of industry standards, but also provides an opportunity for enterprises to show their innovative achievements and exchange experiences. Through the joint efforts of enterprises and the committee, we have reason to believe that the application of herbal ingredients will bring healthier, more diversified and innovative products to the beverage industry, meet the growing needs of consumers and promote the sustainable and healthy development of the whole industry.